Sarah Boland has enjoyed quite an illustrious career in the video marketing and stop motion fields. The founder of LifeLapse - a stop motion video creation app, Boland initially launched it as a pregnancy montage platform, allowing expectant mothers to visually document their growing baby bumps.
However, users soon began to use the app in their own innovative ways outside of pregnancy documenting. This prompted Boland to reintroduce the app as an all-encompassing stop motion technology for the everyday user to create eye-catching videos substantially cheaper. Her genuine passion for film and video-making is clear and the vision she had on the future of the film industry was impeccable.
“I didn't choose [stop motion], it chose me. I went to Toronto Film School and my background is in filmmaking. I worked in the film industry for a bit and then I spent most of my career, before launching this company, doing video marketing. I would conceptualize, shoot, edit, and maintain these videos on different social channels for different brands. It's through this I realized that video marketing was getting pretty big with phone cameras getting so good. I knew there would be more of a shift to mobile video creation instead of everyone using DSLRs, which is what you would do when I started in my career. That's what inspired me to start the app.”
Being a female in the tech industry, Boland recalls how on occasion it has prompted players in the business world to not take her seriously as the founder of a company.
"About a year ago I was at this investor event and I introduced myself as being with LifeLapse, and [they asked] "What do you do - marketing?" And I had to explain how I was actually the founder. So, I think it's just people's bias on what they think you are is a little annoying."
It’s moments like these that have allowed Boland to be thankful for industry transitions such as the Me-Too Movement making it safer for women to become more vocal and the unique opportunities it’s presented.
"People in charge of the government funds, they’re taking initiatives to provide select opportunities just for females, whether it’s females in business or females in tech. I think that’s cool because I’ve got to take advantage of a lot of opportunities like that..."
Additionally, Boland is a big advocate of supporting and nurturing up-and-coming content creators, especially females.
"It's free to support an entrepreneur by liking their stuff, sharing, commenting...it takes two seconds to do and it really helps grow their brand. I think engaging with their pages is easy and free to do by signing up for their newsletters, purchasing their products, whatever they've got going on. Making an effort as a business yourself to collaborate with more females, too. I mostly collaborate with females and it's just because they're naturally drawn to our brand and I'm always excited to collaborate with and help them."
Aside from the business side of things, Boland also touches on the necessity of self-care as an entrepreneur. Admittedly not very good at taking time for herself at first, she now acknowledges the importance of moving her body every day with her current go-to form of exercise being a peloton bike she uses daily.
"When I'm low energy - I feel really bad and I'm not as productive with work. It's about getting up and moving. It's really important because I think it has a trickle-down effect on everything else I do like what I decide to eat...So I've made the effort to exercise sort of like a way to eat healthier and then I have more energy and a more productive day. And I have a healthier mind, too!"
Being an entrepreneur means there's no such thing as a typical day for Boland. Meetings, working at a co-working space and traveling are all regular parts of the job - but some days she does get to prioritize rest and she tends to keep things simple. She enjoys taking her dog for walks, making a smoothie or having coffee before diving into work.
"I'm the main member at the company right now and the rest of my team is remote. I'm managing them, doing product development, figuring out marketing stuff or social media content, building relationships with people, finance and bookkeeping. That's usually what my day looks like. I finish around five or six and then I do the peloton ride and that's my cut off. I'm usually pretty good at shutting down."
Boland has previously used Flöka for tracking her cycle, and recently started her fertility journey and is trying to conceive. For her, having a period-tracking app is essential because they provide a good prediction on when her period will arrive and allows her to avoid being caught off guard with it.
These days, she has a newfound outlook on prioritizing her health and wellness.
"Health and wellness to me are treating your body as a temple. As cheesy as that sounds, I had a miscarriage in the fall and I went into this dark place of just eating like crap and not exercising. I thought that was self-care because I'm treating myself. This is what I need right now. I don't want to move. But then it just had this snowball effect of harming my body. So for me, health and wellness now are pretty basic - treating your body like a temple and getting up and moving, putting clean, nutritious stuff into your body, not burning out from work, taking time to be with loved ones, and connect with family and friends. All really good things."
Be sure to check out Sarah's app LifeLapse on the Apple and Google Play stores!
Follow her on social media @lifelapse_app